Increase in profit after advertising expenses
SKU-level profitability analysis exposed where revenue and profit were telling different stories, improving the quality of media allocation.
Selected client outcomes
Performance that survived the real world.
GAM’s approach was built through years of hands-on work across acquisition, measurement and conversion. The new operating system turns those disciplines into a repeatable loop.
Context mattersResults reflect the scope, baseline, market and conditions of each engagement. They are evidence of capability, not a guarantee of identical future outcomes.
Return on the client’s investment
GAM organised and optimised global social media campaigns so the client could stay focused on its core business.
Increase in new leads
Global paid media optimisation across channels increased acquisition volume while creating a more disciplined performance process.
Uplift in purchase conversion rate
Conversion performance increased while advertising spend was reduced by 15%, improving the economics of acquisition.
The work behind the result
Profit gains come from connected decisions.
No single dashboard or campaign setting creates sustainable advantage. The work spans measurement, commercial analysis and disciplined execution.
Find the constraint
Identify the measurement, allocation, targeting, creative or conversion issue limiting profitable growth.
Make it measurable
Define a baseline, success metric, decision rights and the evidence required to evaluate impact.
Execute the change
Change campaigns, signals, audiences, creative or customer experience within agreed guardrails.
Keep the learning
Record the intervention and result so future decisions compound rather than reset.
What clients say
Technical depth, translated into action.
“GAM helped us achieve a level of growth we never thought imaginable. They organised and optimised our global campaigns. Our investment has already paid off 10×.”
“They delivered a robust marketing data infrastructure, widely used by our teams, that saves hours in reporting and provides much more accurate data.”
“They are professional and diligent, and made our life significantly easier by explaining things in a way we actually understand.”