Media investment
Channel, campaign, audience, bid, placement and creative costs.
What GAM runs
One system across every profit lever.
GAM does not hand you another tool or a list of recommendations. Our system and performance operators run the work across measurement, media and conversion, and remain accountable for the outcome.
Commercial alignmentEngagements combine a base fee with a performance component tied to agreed, measurable outcomes.
The objective
More incremental profit, not prettier platform metrics.
ROAS can rise while profit falls. GAM evaluates the entire commercial equation: spend, conversion, contribution margin, customer quality, repeat purchase and operational constraints.
Customer behaviour
Clicks, journeys, conversion, product mix and downstream engagement.
Commercial return
Revenue, contribution margin, refunds, retention and lifetime value.
Incremental profit
The additional profit caused by the next best investment or change.
Optimisation scope
The complete performance system.
Each engagement starts with the highest-value constraints. We expand only when the evidence shows another lever will create more profit.
Measurement and tracking
Repair the foundation: first-party event capture, campaign context, server-side conversion signals, identity, attribution definitions and commercial metrics.
Cross-channel budget allocation
Compare the marginal return available across channels and move budget toward the opportunities most likely to increase total profit.
Bid optimisation
Align bidding objectives with commercial value, improve the signals supplied to platform algorithms and manage bid strategy against agreed profit guardrails.
Targeting and audiences
Use first-party customer behaviour and value to improve exclusions, suppression, prospecting, remarketing and lifecycle targeting.
Creative optimisation
Measure concepts, hooks, messages and formats against downstream commercial value; diagnose fatigue; and convert the learning into new briefs.
Conversion optimisation
Identify friction across landing pages, offers, product journeys and checkout, then design and measure changes against conversion quality and profit.
Marketing automation
Coordinate conversion delivery, customer audiences and lifecycle triggers so acquisition learning reaches the rest of the customer journey.
Channels
Cross-channel by design.
We measure performance across the full mix and execute where access, platform capabilities and the agreed engagement scope allow. The audit establishes the exact control surface.
01Google Ads
02Meta Ads
03TikTok Ads
04Microsoft Ads
05LinkedIn Ads
06Snapchat Ads
07Pinterest Ads
08Reddit Ads
09X Ads
10Apple Search Ads
How an engagement works
Prove the opportunity. Run the loop. Share the upside.
Performance audit
Connect the critical platforms, validate the baseline and produce a prioritised execution plan.
Operating agreement
Agree the scope, decision rights, guardrails, baseline, success metric, base fee and performance component before changes begin.
Continuous optimisation
Run weekly decisions and approved changes, maintain the change log and review measured commercial impact on a recurring cadence.